The Asian model and actress Chi Ling Lin, one of Longines’ brand ambassadors, attended Royal Ascot on 15th June 2010 sporting a Longines PrimaLuna, model number L8.111.5.79.6.
Aaron Kwok is one of the most active brand ambassadors for Longines, and therefore has been spotted with several different models of the brand, including the Evidenza, HydroConquest and Conquest.
Mads Mikkelsen, as Le Chiffre, wears a Longines Evidenza Chronograph, steel bracelet, black dial, black subdials and Arabic numerals in the Bond movie Casino Royale.