Jon Hamm, as Don Draper in the popular AMC television series Mad Men wears a Jaeger-LeCoultre Reverso Classique, yellow gold case and what looks like a brown alligator leather strap.

The watch was first spotted by Timezone forum member skinnfell on a large photo of Don Draper, from an episode of Mad Men season 2.

The Jaeger-LeCoultre Reverso is an interesting watch. The yellow gold 18 carats case can be swiveled around to reveal a peronalised (engraved) image. Many other versions of this model exist, some of which have another dial on the back, or a transparent back that reveals the mechanism. Read all about the 75th anniversary of this watch on this Jaeger-LeCoultre forum.

The Reverso is available starting from around $9,000 and up to almost $16,000 for a Reverso Grande.