To celebrate the Monaco 40th anniversary and the Bonneville 50th anniversary, TAG Heuer & Triumph have decided to create together a “one of a kind”: the Bonneville Heuer.

The two brands share many values such as authenticity, design and quality but they also have in common an icon associated to their history: Steve McQueen. The legendary actor is linked to the mythic products, the Triumph Bonneville and the TAG Heuer Monaco.

The Triumph has been painted in the same colors as the legendary Porsche from the 1971 Le Mans film, in which Steve McQueen stars.

The special Triumph Bonneville is painted in the same Gulf colors as McQueen's Porsche

"We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year," says Neil Morley, Triumph's Head of Brand Communications. "We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration."

This special Triumph Bonneville was unveiled in Paris by Lewis Hamilton, the 2008 Formula One world champion and TAG Heuer brand ambassador, and can be seen at various watch shows and TAG Heuer retailers throughout Europe.