Rafael Nadal is a former World No. 1 (from 18 August 2008 to 5 July 2009) tennis player from Spain. Still playing at the top of professional tennis, Nadal has appeared in advertising campaigns for Kia Motors as a global ambassador for the company. Nadal also has an endorsement agreement with Universal DVDs. In 2010.

Luxury watchmaker Richard Mille announced that he had developed an ultra-light wristwatch in collaboration with Nadal called the Richard Mille RM027 Tourbillon watch. The watch is made of titanium and lithium and is valued at US$525,000; Nadal was involved in the design and testing of the watch on the tennis court, and is wearing the watch during official tennis games, like the 2010 Roland Garros tennis tournament in Paris.