In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first ToyWatch. A lightweight, oversized plastic watch, inspired by high design timepieces, ToyWatch is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers.

Fans of ToyWatch include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman, Michelle Obama and Katie Holmes. The ToyWatch Plasteramic was featured in the movie The Blind Side on the wrist of Sandra Bullock.

Official ToyWatch website: www.toywatchusa.com