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In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first ToyWatch. A lightweight, oversized plastic watch, inspired by high design timepieces, ToyWatch is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers.
Fans of ToyWatch include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman, Michelle Obama and Katie Holmes. The ToyWatch Plasteramic was featured in the movie The Blind Side on the wrist of Sandra Bullock.
Official ToyWatch website: www.toywatchusa.com
Michelle Obama wears a ToyWatch Neon Plasteramic Ultra Violet watch during a visit to Paris, France.
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The white watch worn by Sandra Bullock in the movie The Blind Side is a ToyWatch White Plasteramic.
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Actress Dakota Fanning wears a ToyWatch Neon Plasteramic Ultra Violet watch during the 10th Annual UCLA 5K Run/Walk to benefit the Child Life/Child Development program at UCLA's Ma
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