In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first ToyWatch. A lightweight, oversized plastic watch, inspired by high design timepieces, ToyWatch is unexpected, arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers.

Fans of ToyWatch include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman, Michelle Obama and Katie Holmes.

Official ToyWatch website: www.toywatchusa.com