Timex is an American watchmaker, well known for high tech watches including GPS enabled watches, heart rate monitor exercise watches and the well-received Timex Datalink series of PDA-type watches that has attained cult-like status among computer gadget aficionados.

Parent company Timex Group B.V. sells many other brands addressing all segments of the watch market, including Guess, Gc, Nautica, Marc Eckō, TX, Opex and, in a successful foray into the luxury watch market, Versace, Versus, Valentino Timeless, Salvatore Ferragamo Timepieces and Vincent Bérard.

One of the most famous Timex watches is the Ironman that was seen in the movie Stranger Than Fiction (2006) with Will Ferrell. The watch got a lot of screentime and is important to the storyline.