Porsche Design is one of the leading luxury brands in the high-end men’s accessories segment, selling fashion, luggage, accessories, sport wear, eyewear, electronics and of course... watches. The Porsche Design Studio was established in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. The venerable Swiss watchmaking house of Eterna is the licensee for the production and sale of Porsche Design watches.