International Watch Company (IWC), is a high-end Swiss watch manufacturer located in Schaffhausen, Switzerland.
IWC watches have appeared in some movies but the brand is very selective about the the movies it is featured in, reinforcing its masculine image by featuring bold and modern designs. IWC watches can be seen in Miami Vice, Vanilla Sky, Lucky Number Slevin, 2012 and Orphan.
Celebrities that have endorsed the IWC brand include actor Kevin Spacey (who wears a IWC Big Ingenieur Chronograph in the movie Casino Jack), Portuguese football star Luís Figo and french football star Zinédine Zidane, who both had a Limited Edition model named after them.