Since 1884, Bvlgari has been setting the pace for Italian style in jewellery and luxury fashion goods. It started as a jewellery company, but now also produces luxury watches. With a quite distinctive style, Bvlgari watches can easily be recognized, although it's more difficult to acquire one due to the extremely high prices of these watches.

Bvlgari watches can be seen in several movies. In the movie Minority Report (with Tom Cruise), a Bvlgari watch could be spotted, but this was actually an Omega X-33 with a Bvlgari logo in stead of an Omega logo. Omega sued Bvlgari and won.